E-Signature and The Customer Experience It Offers in Insurance Industry

There is a common perception amongst people that the insurance industry is one of those fields that is always a little reluctant to changes. The comprehensive purpose of this industry has stayed more or less constant for some years, more so in terms of offering special coverage to individuals. There are still some insurance companies that prefer getting a client to physically sign the insurance documents for incepting a particular policy.

On the other hand, if we look at most of these companies then there has been a growing acceptance within both the private and commercial sectors that online document signing is a great way forward. Most of this comes down to the final fact that in the present time, most of the insurance sales are being conducted in an online environment. The clients have the option of selecting the nature and limitations of the coverage all according to their requirements. This has led to insurance agencies working with online document signature platforms often replacing the need for any physical consultation.

The insurance agents have shifted towards being customer-centric while identifying more with improving the customer experience as one of the most important and strategic steps to complete their processes. There has been a wide recognition that the industry has only been produced first long and this particular recognition had led these companies to shift to fulfilling the preferences of the customers first.

1) ADOPTING THE CUSTOMER FIRST IDEOLOGY:

In the recent past the insurance agents and companies have changed their processes and technology they work with owing to the great benefits offered by free electronic signature platforms like WeSignature. Not only does this include traditional individuals and the business policyholder customers but also some of the most independent agents as partners. This basically includes getting a firm understanding of the customer journey, re-evaluating the entire process and finally making everything as simple as possible for the customers to carry on with the business with insurers.

2) THE POTENTIAL OF E-SIGNATURES:

For seeking multiple ways to make various touch points simple and offer customers with various options for good interaction, the facility to create the online signature is available as a great capability. It improves the customer experience in a great manner. This technology is relatively mature and comes in sync with important legal as well as regulatory measures which if used together can be very helpful. The insurance agents have made immense progress in implementing this solution in the important areas of their business. Additionally, there is also great potential for extending this particular functionality to the other areas of the business.

The only important thing that must be avoided here is the misuse of this technology. Since the e-signature capabilities are pretty simple to acquire and implement as well, there are many vendors who have been touting this solution. It is great that this technology has been adopted and implemented across many important insurance companies. The only thing to be noted here is choosing a credible platform.

The platform chosen should offer robust, scalable, safe, auditable solutions that further help in integrating important systems and workflows. The insurers should focus on choosing this type of platform because they make the insurance capabilities a lot better. Additionally, they also enable the customers to make sales and transactions through cross-platform digital devices. Since more and more people are switching to gadgets they find more comfortable, the e-signature platform must be functional on all the devices that people are accustomed to using in their everyday lives.

3) THE DEVELOPMENT IN the INSURANCE INDUSTRY BECAUSE OF E-SIGNATURES:

During the old days, any customer who was willing to purchase insurance documents would be sent forms, policy documents physically which further required a signature that confirmed coverage. In case there was a claim there were more forms that needed to be filled out and naturally, there would be another requirement for more signatures. This process involved loss because in most cases, the very reason why people wanted to take insurance coverage in the first place would be sent back for consideration.

However, with the use of eSign documents online, this is not the case anymore. The e-signature platforms offer an ability to compare different products or coverage online which further ensures that the insurance industry stays encouraged the process of electronic signatures. This means that the insurance agents are now used to being asked for seemingly bare information of being asked about coverage. For example; the time to get insurance done for a car could be lowered from an hour to seconds or just a couple of minutes.

CONCLUSION:

The use of e-signatures in the insurance industry not only helps in saving time but also eliminates all the hassle whenever it is possible. This means asking for much less information whenever it is possible, all to the extent that there is no need to compromise on the underwriting. Insurance agents and companies are now able to spend more time developing a better understanding of the customer needs and providing suitable solutions that help in managing the risk and much less time keying information into a system.